Privacy policy

Louène Eyewear B.V. (“Louène Eyewear B.V.”, “we”, “us”, “our”) is the owner of the website www.louene.com (the “Website”). We are committed to protecting the privacy of our customers, Website users, and visitors to our sales points (“you”, “your”).

This Privacy Policy explains how we collect, use, store, and protect personal data when you use our Website, purchase our products, visit our sales points, contact us, or use any services offered by us through the Website or other channels managed by us (the “Services”).

We process personal data in accordance with applicable data protection laws, including the European General Data Protection Regulation (Regulation (EU) 2016/679) (the “GDPR”).

1. Data Controller

The data controller for the personal data we process is:

Louène Eyewear B.V.

Gustav Mahlerlaan 397

1082 MK Amsterdam

The Netherlands

KVK: 42011656

Email: support@louene.com

For questions about this Privacy Policy or the way we process personal data, you can contact us by sending an email to support@louene.com.

2. Personal Data We Collect

2.1 Personal Data You Provide to Us

We may collect and process personal data when you use our Website, visit our sales points, create an account, place an order, subscribe to our newsletter, contact us, participate in a promotion or contest, or otherwise use our Services.

We may process the following personal data:

First and last name;
Billing address;
Shipping address;
Email address;
Phone number;
Date of birth, where required or voluntarily provided;
Account login details, such as your password;
Order details;
Purchase history;
Communication history;
Return and refund information;
Payment information, processed through our payment service providers;
Marketing preferences;
Any other information you provide when contacting us.

If you contact us by email at support@louene.com, we will process the personal data and information you provide in your message in order to respond to your request.

We may combine the information you provide with other information we process about you, such as your purchase history, delivery details, communication history, and Website usage data. We may also receive limited information from third-party platforms we use for advertising, analytics, payment processing, customer support, and order fulfilment, where permitted by applicable law.

If you provide us with personal data about another person, you confirm that you are authorised to do so and that you have informed that person about the way we process personal data under this Privacy Policy.

2.2 Automatically Collected Data

When you use our Website, we may automatically collect certain technical and usage data, including:

IP address;
Browser type;
Device type;
Operating system;
Pages visited;
Time and date of visits;
Referring pages;
Website interaction data;
Cookie and tracking information.

Your IP address may be stored in temporary log files for security, diagnostic, and technical purposes.

Like many websites, we use cookies and similar technologies to operate the Website, improve your shopping experience, analyse Website traffic, and support marketing activities. Cookies may store or retrieve personal data and may allow your device or browser to be recognised during a later visit.

For more information about our use of cookies and similar technologies, please refer to our Cookie Policy, where available.

3. Legal Basis and Purposes of Processing

We process personal data based on one or more of the following legal bases:

Consent, in accordance with Article 6(1)(a) GDPR;
Performance of a contract, in accordance with Article 6(1)(b) GDPR;
Compliance with a legal obligation, in accordance with Article 6(1)(c) GDPR;
Legitimate interest, in accordance with Article 6(1)(f) GDPR.

We process your personal data for the following purposes:

3.1 Orders, Payments, and Delivery

We process personal data to:

Process and fulfil your orders;
Confirm your purchase;
Process payments;
Arrange shipping and delivery;
Provide invoices and order confirmations;
Manage returns, exchanges, and refunds;
Communicate with you about your order.

This processing is mainly based on the performance of a contract and, where applicable, compliance with legal obligations.

3.2 Customer Service

We process personal data to:

Respond to your questions;
Provide customer support;
Handle complaints;
Assist with returns, refunds, and product issues;
Provide requested information;
Communicate with you about our products or Services.

This processing is based on the performance of a contract, legitimate interest, and, where applicable, your consent.

3.3 Account Management

If you create an account, we process personal data to:

Create and manage your account;
Allow you to log in securely;
Store your order history;
Manage your account preferences;
Protect your account against unauthorised access.

This processing is based on the performance of a contract and our legitimate interest in securing our Website and Services.

3.4 Marketing and Newsletters

If you have subscribed to our newsletter or otherwise given consent, we may use your email address to send you offers, product updates, promotions, and other marketing communications.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at support@louene.com.

This processing is based on your consent.

Where permitted by law, we may also contact existing customers about similar products or services. You can object to this at any time by using the unsubscribe link or contacting us.

3.5 Personalisation and Analytics

We may process personal data to:

Better understand your preferences;
Improve our Website, products, and Services;
Analyse Website usage;
Measure the effectiveness of promotional campaigns;
Personalise content and offers where permitted;
Identify trends in the use of our Services;
Develop new products and services;
Improve customer experience.

This processing is based on consent where required, and otherwise on our legitimate interest in improving our business, Website, products, and Services.

3.6 Fraud Prevention, Security, and Business Protection

We may process personal data to:

Prevent fraud;
Detect and prevent identity misuse;
Protect against cyberattacks;
Secure our Website and systems;
Investigate suspicious activity;
Protect our legal rights;
Enforce our terms and policies.

This processing is based on our legitimate interest in protecting our business, customers, Website, and Services.

3.7 Legal and Compliance Obligations

We may process personal data to comply with legal obligations, including:

Tax obligations;
Accounting obligations;
Consumer law obligations;
Regulatory obligations;
Legal requests from competent authorities;
Recordkeeping requirements.

This processing is based on compliance with legal obligations.

3.8 Promotions and Contests

If you participate in a promotion, contest, or giveaway, we may process your personal data to:

Administer the promotion or contest;
Contact participants;
Select and announce winners;
Deliver prizes;
Measure the response to our marketing activities.

This processing is based on the performance of a contract, consent, and legitimate interest, depending on the nature of the promotion.

4. Sharing of Personal Data

We may share personal data with third parties where this is necessary for the operation of our business, the fulfilment of your order, the provision of our Services, or compliance with legal obligations.

These third parties may include:

Shopify and other website infrastructure providers;
Payment service providers;
Shipping and logistics providers;
Customer support providers;
Email and marketing service providers;
Analytics providers;
Advertising platforms;
IT and hosting providers;
Professional advisors, such as accountants, lawyers, and consultants;
Authorities or regulators, where legally required.

Where third parties process personal data on our behalf, we require them to process the data only in accordance with our instructions and applicable data protection laws. Where required, we enter into data processing agreements with these parties.

We do not sell your personal data.

We do not disclose your personal data to other third parties unless this is necessary for the purposes described in this Privacy Policy, you have given consent, or we are legally required to do so.

5. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to operate properly, remember your preferences, analyse traffic, improve performance, and support marketing activities.

Cookies may be necessary, functional, analytical, or marketing-related.

You can manage or disable cookies through your browser settings. Please note that some cookies are necessary for the Website to function properly. If you disable certain cookies, some parts of the Website may not work as intended.

For more information, please refer to our Cookie Policy, where available.

6. Use by Minors

Our Services are not intended for individuals under the age of 16.

If you are under 16 years old, you may not use our Services or provide personal data to us without the consent of a parent or legal guardian.

If we become aware that we have collected personal data from a child under 16 without appropriate consent, we will delete that data where required by law.

If you believe your child has provided personal data to us and you would like this data to be deleted, please contact us at support@louene.com.

7. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including to process orders, provide customer support, manage returns, comply with legal obligations, resolve disputes, and enforce our agreements.

Order, invoice, payment, and tax-related information may be retained for the period required under applicable tax and accounting laws.

Account, customer service, and marketing-related data may be retained for as long as we have an ongoing relationship with you, unless you request deletion earlier and we are legally allowed to delete it.

We use the following criteria to determine retention periods:

The duration of our relationship with you;
The purposes for which the data was collected;
Legal retention obligations;
Tax and accounting requirements;
Limitation periods for legal claims;
Security and fraud prevention needs;
Internal or external investigations, where applicable.

After the applicable retention period, we will delete or anonymise the personal data, unless we are legally required or permitted to retain it for a longer period.

If you request deletion of your personal data, we will handle your request in accordance with applicable law. Some data may need to be retained where this is required by law, necessary to complete a transaction, or necessary for legal, security, or compliance purposes.

8. Data Protection and Security

We treat personal data confidentially and take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access, or other unlawful processing.

These measures may include:

Secure website connections;
Access controls;
Security monitoring;
Data minimisation;
Internal confidentiality measures;
Use of reputable service providers;
Technical safeguards for our systems and accounts.

For example, we use secure encryption during the ordering process and when you create or access an account on our Website.

Although we take appropriate security measures, no website, system, or transmission of data over the internet can be guaranteed to be completely secure.

9. Your Rights

Under the GDPR, you may have the following rights regarding your personal data:

The right to access your personal data;
The right to correct inaccurate or incomplete personal data;
The right to request deletion of your personal data;
The right to restrict processing;
The right to object to processing;
The right to data portability;
The right to withdraw consent at any time, where processing is based on consent;
The right to lodge a complaint with a data protection authority.

You can exercise your rights by contacting us at support@louene.com.

We will respond to your request without undue delay and in any event within one month of receiving your request, unless applicable law allows for an extension.

If you object to processing based on our legitimate interests, we will stop processing the relevant personal data unless we have compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or unless the processing is necessary for the establishment, exercise, or defence of legal claims.

If you withdraw consent, this does not affect the lawfulness of processing based on consent before the withdrawal.

If you have a complaint about how we process your personal data, you can contact us at support@louene.com.

You also have the right to lodge a complaint with the relevant data protection authority. In the Netherlands, this is the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens.

10. Cross-Border Transfers

Some of our service providers may process personal data outside the European Economic Area (EEA), for example where we use international technology, hosting, payment, analytics, advertising, or customer support providers.

Where personal data is transferred outside the EEA, we will ensure that appropriate safeguards are in place in accordance with applicable data protection laws. These safeguards may include an adequacy decision by the European Commission, the EU-US Data Privacy Framework where applicable, Standard Contractual Clauses approved by the European Commission, or other lawful transfer mechanisms.

You can contact us at support@louene.com if you would like more information about the safeguards we use for international transfers.

11. Third-Party Websites

Our Website may contain links to external websites maintained by third parties.

We are not responsible for the content, privacy policies, security, or practices of third-party websites. We recommend that you read the privacy policy of any third-party website you visit.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our Website. We recommend that you review this Privacy Policy regularly.

If we make material changes that affect your privacy rights, we will take appropriate steps to inform you or request your consent where required by law.

The last revision took place in April 2026.

13. Company Details

Louène Eyewear B.V.